Dimoni

We designed the visual identity and packaging for Dimoni, a vermouth from Mallorca.

The name comes from Sant Antoni’s Day, one of the most important festivities in Mallorca. During this celebration, the Devil (Dimoni) plays a very important role, being the main character of parades and parties. This brand aims to represent the playfulness of Mallorca’s Dimoni, spreading this very special balearic tradition.

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Using Dimoni’s ‘D’ and typographic shapes, we designed a monogram with the characteristic horns of Mallorca’s Dimoni. This monogram is embossed in every printed piece.

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We collaborated with one of Mallorca’s best-known illustrators: the underground comic artist Ata Lassalle.

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