El País — Icons

Communication agency *Mr. John Sample…/*S,C,P,F…, under their art direction, commissioned us to design a family of icons for El País, Spain’s most read newspaper.

The icons needed personality and differentiation from classical newspaper icons. As a main challenge, we were asked to make them suitable for very small sizes. The categories we had to synthesize were culture, leisure, fashion, technology, food, children, sports and home.

forma_elpais_02
forma_elpais_01

Our solution, knowing the icons would live in an editorial environment, was to base our designs on Text Wrap, a classic tool from text edition softwares.

forma_elpais_03
View this project on BEHANCE