Pitch Me

Pitch Me is a London-based startup that created an online platform for writers and editors. We illustrated a series of icons representing the product categories that could be found in their website: sports, culture, travel, opinion, politics, business, fashion, investigation, science and technology. They gave us only two conditions: Icons couldn’t be monochromatic and should be moderately abstract.

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Icons are drawn in a 3×3 grid, of which the icon’s optical weight occupies 2/3.

 

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