Urbanna

Urbanna, a Barcelona-based tour guide service led by Anna Permanyer, commissioned us to design its visual identity. Due to the singularity of its name, we chose not to over-design it.

By only using a singular colour palette and a typeface that subtly evokes worldwide-famous Catalan Art Nouveau’s architecture —especially its iron fences—, we designed everything from business cards to website.

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We were asked to reflect Anna’s personalized and friendly approach in Urbanna’s communication. Therefore, we designed a set of postcards that, instead of images, had catalan culture insights (just as if Anna was giving you a tour). There you could find catalan recipes, famous musicians and architects, sayings or location descriptions.

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