Fundació COAC
The COAC Foundation is the platform through which architects in Catalonia project, share and expand knowledge around architecture. Through an open and approachable perspective, it promotes architectural culture, reflection and dissemination, bringing this knowledge closer to the professional community, the academic world and society at large.
The redesign of its visual identity responds to this same intention of clarity and openness. It is built around a simple, flexible and easy-to-apply system, designed to support a focused communication activity while ensuring that every appearance of the Foundation remains coherent and recognisable.
CONCEPT: Defining the Space
The identity of Fundació COAC is built through simplicity. It does not rely solely on a typeface or a colour, but on the system generated from these elements and, above all, on the gesture that defines its behaviour within the format.
The brand does not occupy the centre, it inhabits the edges. It is always positioned in a corner, either top or bottom left, and when it coexists with other content, this is placed in the opposite corner.
This relationship between extremes activates the composition, organises the content and defines the space, much like architecture when it shapes the void.
Visual system: A structure that connects every piece
The visual system extends the identity concept across all applications. By combining two compositional directions and making use of the edges of the format, content is organised in a clear and recognisable way.
Typography, colour, imagery and graphic resources all follow the same visual logic. This creates a flexible system capable of adapting to different formats and messages while maintaining consistency and continuity throughout every application.
