Commissioned from the other side of the planet by Maud (Droga5) part of Accenture Song, this project was developed for NRMA, one of Australia’s leading insurance companies.

The icon system was designed to bring clarity and efficiency to their visual language, replacing redundant stock imagery with a cohesive set of purpose-built symbols. Its stylistic approach draws from the balance of utility and empathy that defines the NRMA brand, shaping an iconography that feels both simple and human.