Punto
Punto is a global design and production company specialising in point-of-sale (POS) experiences for luxury brands across cosmetics, perfumery, watchmaking, fashion and jewellery. To mark their 40th anniversary — and following the brand refresh we worked on a few years back — they’ve once again trusted us to update their graphic identity.
And, like every important milestone, their 40th anniversary called for a celebration. For the occasion, we created an ephemeral identity built around the brand’s most essential element: the dot. Multiplied, scattered and set in motion, it became confetti — a simple visual gesture that transformed Punto’s graphic language into something festive.
