Urbanna, a Barcelona-based tour guide service led by Anna Permanyer, commissioned us to design its visual identity. Due to the singularity of its name, we chose not to over-design it.
By only using a singular colour palette and a typeface that subtly evokes worldwide-famous Catalan Art Nouveau’s architecture —especially its iron fences—, we designed everything from business cards to website.
We were asked to reflect Anna’s personalized and friendly approach in Urbanna’s communication. Therefore, we designed a set of postcards that, instead of images, had catalan culture insights (just as if Anna was giving you a tour). There you could find catalan recipes, famous musicians and architects, sayings or location descriptions.